Systemised.com

We help Agencies Systemise
client acquisition end ➞ end.

300+ Businesses Worked With
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Section 01

Who are we?

And why should you listen to us on any of this.

The company

We're a consultancy and implementation partner. Not an agency.

We build and install paid-ads and organic client acquisition systems for high-ticket businesses, then we ensure you have the systems and strategy to scale them.

Most agencies want to hold the keys. We build the system inside your business, then make sure you can run it without us.

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Businesses worked with
$0M+
Tracked client revenue
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Niches
$0k
Our own ad spend, 2025
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Founders on your account
The founders

Two operators. One system.

Systemised is the merger of two businesses that solved opposite halves of the same problem.

George Clements portrait
George Clements
Front end: paid acquisition

Founder of Paid House. Built the Ads Flywheel across 200+ clients, scaled the agency from $50k to $150k/mo in three months, solely through paid ads, and finished 2025 at $1.5M+ revenue at 55% margins.

Samson Marks portrait
Samson Marks
Back end: AI systems and fulfilment

Founder of AI Acquisition. Built content and fulfilment infrastructure for 120+ clients, and the agent library that now runs scripting, onboarding, tracking and operations inside our own business.

Most agencies sell you one half and hope you figure out the other. We merged so you don't have to.
Section 02

What do we help with?

Almost everyone who comes to us has one of these problems.

Diagnostic

Which one sounds like your agency?

Pick the one that sounds most like you right now.

Problem 01
You are not running paid ads consistently
  • Lead flow depends on referrals or outreach
  • Revenue swings between strong and weak months
  • Growth is difficult to predict
  • The business has limited enterprise value
Problem 02
Your ads are running, but the economics do not work
  • Cost per qualified call is too high
  • Margins are too thin
  • Lead quality is inconsistent
  • You cannot scale spend confidently
Problem 03
Calls are booking, but prospects are not showing
  • Show rates sit below 70%
  • Leads lack urgency or intent
  • Prospects ghost after booking
  • Setter and closer capacity is wasted
Problem 04
Calls are showing, but they are not converting
  • Calls feel educational rather than commercial
  • Prospects are not problem-aware enough
  • Sales cycles drag on
  • Poor-fit clients close and churn quickly
Problem 05
You cannot see where the bottleneck is
  • Marketing, sales and fulfilment data sits in different places
  • You do not know what is driving CAC
  • Problems are identified too late
  • Decisions are based on assumptions instead of data
Problem 06
Clients close, but fulfilment limits growth
  • Onboarding is slow or inconsistent
  • Delivery still depends on the founder
  • Retention and client health are not tracked
  • LTV is too low to support aggressive acquisition
Every one of these is a systems problem, not an effort problem.
Section 03

How do we solve it?

One system, four steps, measured end to end.

The System

The Acquisition Flywheel

A complete system to generate demand, convert opportunities, increase client lifetime value and track every stage of growth.

Step 01
Marketing

Generate qualified sales calls consistently.

Step 02
Sales

Turn booked calls into predictable revenue.

Step 03
Fulfilment & LTV

Retain clients longer and increase profitability.

Step 04
Tracking

Track the entire business and identify the exact bottleneck.

Let's get into it.
Step 01 · Marketing

Generate qualified sales calls consistently.

Offer, ads & funnel
  • Create an offer optimised for cold traffic
  • Refine the messaging for your niche
  • Launch and test 10–20 ad concepts per cycle
  • Use talking-head, static, testimonial and screenshot ads
  • Iterate the winning creatives
  • Send traffic through a simple Lead-form, VSL or Follower Funnel
  • Qualify prospects before they book, against the criteria we agree upfront
  • Retarget everyone who shows intent, before they book.Anyone who clicks, watches or engages sees your testimonials and social proof 20+ times before the call. They show up educated, pre-sold and ready to go.
Outcome
A predictable flow of qualified calls.
Target cost per booked call
$100–$300
Examples — ads & funnels we run
Example paid ad creatives across Meta
Paid ad creatives — talking-head, static and screenshot
Example lead-form, VSL and follower funnel landing pages
Funnels — follower, lead-form and VSL
Step 01 · Content

One idea in. A month of content out.

A winning ad sends people to your profile. If the profile is empty, the ad stops working.

Ten minutes of input. The system writes it, designs it and posts it — across every platform, automatically.

Input
10 min

One idea, recorded once.

Text
Scripts · captions · emails
Visual
Thumbnails · carousels · edits
Distribution
Reformat · schedule · post
Output
30 days

Live on every platform.

Published toInstagramTikTokYouTubeXLinkedInThreads
01
Written for you

Every script, hook, caption and carousel — written in your voice, for your exact ICP.

02
Designed for you

On-brand thumbnails, carousels, statics and short-form edits generated automatically.

03
Posted for you

Reformatted per platform, scheduled and published. Zero manual uploading.

04
Without showing your face

Most of our clients never appear on camera. Branded statics, carousels and screen-recordings do the job.

Step 02 · Sales

Turn booked calls into predictable revenue.

Pre-call nurture, sales infrastructure & team
  • Install a nine-point email and SMS follow-up sequence
  • Contact leads within five minutes
  • Use setter confirmation and personalised pre-call videos
  • Retarget booked prospects before the call
  • Install a proven sales deck and script
  • Use AI to summarise calls and identify objections
  • Hire, train and KPI setters and closers
  • Optimise pricing and paid-in-full options
The target that matters
Day-one AOV ≥ 2× CAC

If a client pays you $2k on day one, we're targeting a $1k acquisition cost as a bare minimum. That's the whole game.

Targets70%+ show rate30–40%+ close rate$500–$3k CAC
Outcome
A predictable customer acquisition cost.
Step 03 · Fulfilment & LTV

Retain clients longer and increase profitability.

Fulfilment system & flow
  • Automate client onboarding
  • Productise the customer journey
  • Document fulfilment through SOPs
  • Use AI agents to support delivery and quality control
  • Track client health and fulfilment performance
  • Hire and KPI account managers / CSMs
  • Remove the founder from day-to-day delivery
  • Add retention, referral and ascension systems
Targets
<10%
Monthly churn
6–9x
LTV to CAC
$20–30k+
Client LTV
Outcome
More profit from every client acquired.
Step 04 · Tracking

Full visibility on every part of the funnel.

You get full access to our internal tracking software, compleetly.ai. Every stage is visible in one place: ad spend → page views → applications → calls booked → shows → closes → cash collected. Plus setter and closer KPIs, pipeline and finances.

It sits on top of what you already use. Connects to your calendar, GHL, CRM and ad accounts. Nothing gets migrated, nothing gets rebuilt.

We built it because we'd used GHL, HubSpot and Close, and none of them told us what we actually needed to know.

That means we can identify the exact bottleneck as quickly as possible, and fix it just as fast.

The Result

A complete client-acquisition system.

Predictable, profitable growth — with clear visibility across every stage.

01
Predictable qualified calls

Demand you can turn up, not hope for.

02
A measurable customer acquisition cost

Every pound in has a known cost per client.

03
Higher client lifetime value

Retention, referrals and ascension built in.

04
Clear visibility across the entire business

One dashboard, every stage, live.

05
Faster identification of bottlenecks

You know what to fix before it costs a quarter.

06
Less founder dependency

Systems and team carry the day-to-day.

07
More profitable growth

Scale that increases margin instead of eroding it.

The compound effect
One system. Four steps. Measured end to end.
Section 04

Proof this works.

We ran it on ourselves first. Then we ran it for everyone else.

Track record · Us

We ran this on ourselves first.

Paid House
George Clements
@georgeclem

The ads agency that proved the flywheel.

George Clements Instagram
AI Acquisition
Samson Marks
@samson.ai

The back-end system that runs the machine.

Samson Marks Instagram
Paid House earnings overview — $201.9K gross volume, +35.3%
Paid House gross volume — US$336k, +102%
Paid House Meta Ads spend — £179,703.32 across 28 campaigns
740 booked calls at £240 cost per booked call. And that was selling a far more expensive offer than most of the businesses we work with, so your cost per call will likely come in well below this.
Track record · Clients

Then we ran it for everyone else.

The same system, installed for agency founders in 32+ niches.

Client story · Ads agency
Funnel · VSL funnel

Pillar Media

154 booked calls in 30 days at $36.60 cost per booking — filling the pipeline for an ecom Google Ads offer.

Pillar Media Meta ads dashboard — 154 booked calls
Pillar Media $100M+ Google Ads Framework VSL
Client story · AI agency

Luke Cleal — Make it AI

Founder walkthrough of how the Systemised stack rebuilt his acquisition engine end-to-end — plus a £7.5k project closed with a lawn care company inside the same window.

Luke Cleal WhatsApp — £7.5k lawn care project closed
Client story · Email marketing
Funnel · VSL funnel

Aura Seed

$6,160 cash collected in the first cycle after switching on the Systemised offer + booking flow.

Aura Seed Slack — $6,160 collected
Aura Seed landing page
Client story · Website & Google Ads

Matt Webb — Azends

Repositioned his agency around a productised 7-day Google Ads offer and rebuilt the front door of the business.

Matt Webb Instagram profile
Azends Marketing landing page
Client story · AI web design agency

Ben Foster — AI Web Design

Installed the Systemised OS to run acquisition — a local tree cutting business collected $1,500 cash for the site with CRM and automations queued to follow.

Ben Foster WhatsApp — $1,500 cash collected
Client story · Ads agency
Funnel · VSL funnel

Stump Marketing

$2.5k retainer closed and $100k–$500k/mo prospects booking straight into the calendar.

Stump Marketing Slack — $2.5k close
Stump Marketing landing page
Client story · Ecommerce agency
Funnel · VSL funnel

Commerce Social

Booking 1–2 calls per day with brands doing $10M+ per year — including $5M–$25M+ ecom prospects.

Commerce Social Slack — $5M–$25M booked calls
Commerce Social VSL landing page
Client story · Growth partnership · rev-share

Rafe Palmer — Growth Partner

Closed a client at $7k plus a 12.5% rev share on two offers collectively doing $40k/mo, plus a further 20% rev share deal and a $5k cash-collected barber acquisition play — all inside the same window using the Systemised framework.

Rafe Palmer WhatsApp — just signed a client for $7k plus 12.5% rev share on offers doing $40k p/m
Rafe Palmer WhatsApp — £1.5k/mo for 3 months then rev share
Rafe Palmer WhatsApp — closed him, 20% rev share using the framework
Rafe Palmer WhatsApp — £5k cash collected + 15% rev share, barber clients onboarded
Client story · Local SEO · plumbers
Funnel · Lead-form funnel

Web Panda

Vertical-focused local SEO offer productised into a repeatable booking funnel.

Web Panda landing page
Client story · Legal vertical
Funnel · VSL funnel

PI Boost

41 booked calls in 30 days for a legal-vertical agency, running paid acquisition on the Systemised stack.

PI Boost Meta ads dashboard
PI Boost landing page
Client story · AI agency · patient acquisition
Funnel · VSL funnel

Daniel Anthony — Patients Pipeline

Founder walkthrough of the acquisition system running his AI agency — first client closed at $5k upfront + $1,250/mo on a 3-month contract, with another lined up the same week. Full offer productised at patientspipeline.com.

Daniel Anthony WhatsApp — first client closed at $5k upfront + $1,250/mo
Patients Pipeline landing page — Guaranteed Patient Growth in 12 Weeks
Client story · Google Ads agency

Next Level Ads

Rebuilt the agency's German-market Google Ads offer into a booking machine.

Next Level Ads landing page
Client story · Local ads · SEO
Funnel · VSL funnel

Good Marketing Agency

$2k/mo retainer closed with a fresh offer built inside the Systemised OS. Fred then used the same system for his other company: $14k closing days, $33k revenue from $6k ad spend, and $3k → $35k in one month.

Good Marketing Slack — $2k/mo close
Fred — $14k day, $33k revenue from $6k ad spend, $3k to $35k month
Good Marketing landing page
Client story · Coaching · high-ticket offer

Coaching offer — built & scaled

Offer built from scratch and scaled to $21k/mo in 90 days on the Systemised acquisition stack.

Client story · B2B agency · AI delivery

Ben — AI-powered B2B agency

Built a $10k/month B2B agency running AI-led delivery on top of the Systemised acquisition system.

Check in

On a scale of 1 to 10 — how does that sound?

Before we talk about what it costs, tell me what's missing.

Section 05

Deliverables and pricing.

Two ways to work with us. Exactly what you get in each.

Tier 01

Gateway

Done with you · 4 months

Cold traffic offer creation
60-minute 1-1 roadmap call with our Head of Client Success — so the offer converts to strangers, not just referrals
DWY
Funnel creation
Built by you using our funnel agent and templates — so the journey from ad to booking is one coherent experience
DWY
Ad / VSL / content scripting
Our custom agents script them for you — so you're testing 10–20 angles per cycle, not three
DWY
Anytime copy reviews
Head copywriter breaks down your VSL, ads and emails in the group — so nothing goes live that we haven't pressure-tested
DWY
Anytime ad account reviews
Media buyer audits your account and reports what's working and what's next — so spend gets audited by a media buyer, not by hope
DWY
Video editing
Our full-time trained editors, or follow the SOPs in-house
DWY
Omnipresent content system
Scripted, designed and scheduled for you — so prospects who click your profile see a business worth booking
DWY
Email / SMS sequences
Our sequence agent writes the nine-point flow — so booked leads stay warm and actually show up
DWY
Pixel tracking setup
Guided SOPs, or use our developer — so we can see which ad produced the call, not just the click
DWY
Automation build-out
Our GHL snapshot — so nothing depends on you remembering to follow up
DWY
Ad campaign launch
Step-by-step launch SOPs — so you go live on a tested funnel, not a guess
DWY
Custom tracking system
compleetly.ai access included — so we can find the drop-off point before it costs you a month
DWY
Exclusive access — Agent library
Full access to our agent library — so you can run scripting, onboarding and reporting without hiring for it
DWY
Exclusive access — SOP library
Full access to our SOP library — so the system survives you handing it to someone else
DWY
Exclusive access — Systemised OS
Internal tools for ad scripting, content creation & distribution, and custom tracking systems
DWY
Sales consulting
SOPs, tracking sheets and KPIs to hire setters and closers — so the calls we book actually close
DWY
Fulfilment consulting
SOPs, tracking sheets and KPIs to hire account managers — so signing ten clients doesn't break the business
DWY
Hiring portal access
Vetted setters, closers, editors and VAs — so you can add a setter the week you need one, not the month after
DWY
Bookable 1-1 calls with our Head of Client Success
Augustin ran all paid acquisition for George's agency. Book time with him directly whenever you need it, so you always have a one-to-one option
DWY
Daily weekday calls
With George, Samson and Augustin — so you're never blocked for more than 24 hours
DWY
Unlimited 1-1 chat
With the entire Systemised team, including George and Samson — so questions get answered in the moment, not in a queue
DWY
WhatsApp community
Around 65 agency owners at different stages, many in your exact niche
DWY
Done with you · 14-day launch
Everything live by day 14. Then optimise, then scale.
Phase 1 · Days 1–3
Roadmap & mapping strategy
One-to-one roadmap call, offer mapping, funnel selection and a personalised implementation plan.
Phase 2 · Days 4–10
Build & implement
Build the funnel, ads, VSL and content using proven templates, AI agents, frameworks and copy reviews.
Phase 3 · Days 11–14
Connect, GHL setup & launch
After the roadmap and mapping strategy, we install the GHL snapshot, email and SMS follow-up, tracking pixels and automations — campaign goes live on day 14.
Phase 4 · Weeks 3–4
Optimise
Review campaign data, improve copy and creative, fix funnel bottlenecks and strengthen the sales process with team support.
Phase 5 · Months 2–4
Scale & systemise
Scale winning campaigns, improve fulfilment and retention, establish hiring infrastructure and build a repeatable client-acquisition system — with done-for-you support where you need it most.
Persistent support
Bookable one-to-one support with Augustin, unlimited team chat, daily weekday calls, tracking software, hiring portal, client portal and community access throughout all four months.
Investment
$5,000
4 month engagement
Tier 02 · Core offer

Boardroom

1-1 with both founders · 4 months

One-to-one onboarding call
Personal onboarding call with our Head of Client Success
DFY
Cold traffic offer creation
We build the offer with you — so the offer converts to strangers, not just referrals
DFY
Funnel creation
We create and optimise your funnel. You own it outright, we just build it on our end — so the journey from ad to booking is one coherent experience
DFY
Ad / VSL / content scripting
Our custom agents script them for you, delivered via full access to Systemised OS — so you're testing 10–20 angles per cycle, not three
DFY
DFY omnipresent content system
Full content calendar, end-to-end content creation and 30-day launch assets — so prospects who click your profile see a business worth booking
DFY
Email / SMS value sequence
Written and installed by us via Systemised OS — so booked leads stay warm and actually show up
DFY
Full agent stack, pre-trained
Ads, scripting, onboarding, ops and reporting agents — delivered via full access to Systemised OS
DFY
Custom tracking system
compleetly.ai access included — so we can find the drop-off point before it costs you a month
DFY
Pixel tracking setup
Installed by our developer — so we can see which ad produced the call, not just the click
DFY
Automation build-out
Built and connected for you, hosted in the GHL account we provide, so your sequences and automations run without you touching them
DFY
Ad campaign launch & scale
We launch inside 14 days, then manage the ad accounts for a further 4 weeks to scale to KPIs before handover
DFY
Media buying after handover
Once handed over, you run it in 30 minutes a week against our SOPs, with anytime copy and ad account reviews from us
DWY
Anytime copy reviews
Head copywriter, on demand — so nothing goes live that we haven't pressure-tested
DWY
Anytime ad account reviews
Head media buyer, on demand — so spend gets audited by a media buyer, not by hope
DWY
Sales consulting
SOPs, tracking sheets and KPIs for setters and closers — so the calls we book actually close
DWY
Fulfilment consulting
SOPs, tracking sheets and KPIs for account managers — so signing ten clients doesn't break the business
DWY
Exclusive access — Agent library
Full access to our agent library — so you can run scripting, onboarding and reporting without hiring for it
DWY
Exclusive access — SOP library
Full access to our SOP library — so the system survives you handing it to someone else
DWY
Exclusive access — Systemised OS
Internal tools for ad scripting, content creation & distribution, and custom tracking systems
DWY
Hiring portal
Setters, closers, editors, VAs, media buyers, account managers — so you can add a setter the week you need one, not the month after
DWY
1-1 access to the C-suite
Open calendar access to George and Samson for 30-minute sessions, anytime
DFY
Private 1-1 channels
Direct line to both founders, head copywriter and head media buyer
DFY
Unlimited 1-1 chat
With the entire Systemised team, including George and Samson — so questions get answered in the moment, not in a queue
DFY
WhatsApp VIP group chat
Direct line into the Boardroom cohort
DFY
Daily weekday calls
With George, Samson and Augustin — so you're never blocked for more than 24 hours
DFY
Guaranteed: 40 qualified sales calls. Minimum, not target. Full terms on the guarantee slide.
Done for you · 5 stages
Launch in 14 days. Manage to KPIs over four weeks. Hand over when it's predictable.
Phase 1 · 14 days
Launch
Offer, funnel, content system, automation, tracking and ad campaign built and live in 14 days — we do the work, you approve it.
Phase 2 · 4 weeks
Management to KPIs
We manage everything for a further four weeks until the campaign has a predictable cost per booked call. Fully done for you.
Phase 3 · Handover
SOPs & scaling prep
Once KPIs are locked in, we hand over the complete SOP library and train your team so you can scale the campaign in-house.
Phase 4 · Ongoing
Founder access
Open access to George, Samson and Augustin for any question, so issues get ironed out fast as you scale.
Phase 5 · Scale
Optimise & scale
Continuously optimise creative, copy and funnel performance, then scale spend while the team runs the system.
Persistent support
Four-month engagement with full DFY support throughout.
Investment
$10,000
4 Month engagement
Boardroom only

The Boardroom guarantee.

40 qualified sales calls
Within the four-month engagement
01
Qualified means qualified

We agree your lead criteria at the start. If someone books outside that criteria, it doesn't count toward the number.

02
40 is the floor, not the target

Pillar Media booked 154 calls in 30 days. 40 is simply what we commit to regardless of outcome.

03
One condition: $100/day ad spend while campaigns are live

That doesn't mean we burn budget. If ads aren't converting, we pause, rescript, fix the funnel and relaunch. It means that when we are live, we're live at a spend that makes the number achievable.

We can only make this guarantee because we control every stage of the funnel.