Systemised.com

We help Agencies Systemise
client acquisition end ➞ end.

300+ Businesses Worked With
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Section 01

Who are we?

And why should you listen to us on any of this.

The company

We're a consultancy and implementation partner. Not an agency.

We build and install paid-ads client acquisition systems for high-ticket businesses — then hand you the machine, the team and the agents that run it.

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Businesses worked with
$0M+
Tracked client revenue
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Niches
$0k
Our own ad spend, 2025
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Founders on your account
The founders

Two operators. One system.

Systemised is the merger of two businesses that solved opposite halves of the same problem.

George Clements portrait
George Clements
Front end: paid acquisition

Founder of Paid House. Built the Ads Flywheel across 200+ clients, scaled the agency from $50k to $150k/mo in three months, and finished 2025 at $1.5M+ revenue at 55% margins.

Samson Marks portrait
Samson Marks
Back end: AI systems and fulfilment

Founder of AI Acquisition. Built content and fulfilment infrastructure for 120+ clients, and the agent library that now runs scripting, onboarding, tracking and operations inside our own business.

Most agencies sell you one half and hope you figure out the other. We merged so you don't have to.
Section 02

What do we help with?

Almost everyone who comes to us has one of four problems.

Diagnostic

Which one sounds like your agency?

Almost everyone who comes to us has one of these problems.

Problem 01
You are not running paid ads consistently
  • · Lead flow depends on referrals or outreach
  • · Revenue swings between strong and weak months
  • · Growth is difficult to predict
  • · The business has limited enterprise value
Problem 02
Your ads are running, but the economics do not work
  • · Cost per qualified call is too high
  • · Margins are too thin
  • · Lead quality is inconsistent
  • · You cannot scale spend confidently
Problem 03
Calls are booking, but prospects are not showing
  • · Show rates sit below 70%
  • · Leads lack urgency or intent
  • · Prospects ghost after booking
  • · Setter and closer capacity is wasted
Problem 04
Calls are showing, but they are not converting
  • · Calls feel educational rather than commercial
  • · Prospects are not problem-aware enough
  • · Sales cycles drag on
  • · Poor-fit clients close and churn quickly
Problem 05
You cannot see where the bottleneck is
  • · Marketing, sales and fulfilment data sits in different places
  • · You do not know what is driving CAC
  • · Problems are identified too late
  • · Decisions are based on assumptions instead of data
Problem 06
Clients close, but fulfilment limits growth
  • · Onboarding is slow or inconsistent
  • · Delivery still depends on the founder
  • · Retention and client health are not tracked
  • · LTV is too low to support aggressive acquisition
Every one of these is a systems problem, not an effort problem.
Section 03

How do we solve it?

One system, four steps, measured end to end.

The System

The Acquisition Flywheel

A complete system to generate demand, convert opportunities, increase client lifetime value and track every stage of growth.

The Acquisition Flywheel — full system overview
Step 01
Marketing

Generate qualified sales calls consistently.

Step 02
Sales

Turn booked calls into predictable revenue.

Step 03
Fulfilment & LTV

Retain clients longer and increase profitability.

Step 04
Tracking

Track the entire business and identify the exact bottleneck.

The flywheel in action
The Acquisition Flywheel in action
Step 01 · Marketing

Generate qualified sales calls consistently.

Offer, ads & funnel
  • Create an offer optimised for cold traffic
  • Refine the messaging for your niche
  • Launch and test 10–20 ad concepts
  • Iterate winning creatives
  • Use talking-head, static, testimonial and screen-share ads
  • Send traffic through a simple Lead-form, VSL or Follower Funnel
  • Qualify prospects before they book
  • Retarget prospects with ads and organic content
AI Content System
  • Turn one founder idea into content across every platform
  • Generate scripts, carousels, emails and story sequences
  • Use AI agents to research, write and repurpose content
  • Build a consistent content calendar
  • Nurture paid traffic through omnipresent content
Marketing stage diagram
Outcome
A predictable flow of qualified calls.
Target cost per qualified call
$50–$500
Examples — ads & funnels we run
Example paid ad creatives across Meta
Paid ad creatives — talking-head, static and screen-share
Example lead-form, VSL and follower funnel landing pages
Funnels — follower, lead-form and VSL
Step 02 · Sales

Turn booked calls into predictable revenue.

Pre-call nurture, sales infrastructure & team
  • Install a nine-point email and SMS follow-up sequence
  • Contact leads within five minutes
  • Use setter confirmation and personalised pre-call videos
  • Retarget booked prospects before the call
  • Install a proven sales deck and script
  • Use AI to summarise calls and identify objections
  • Hire, train and KPI setters and closers
  • Optimise pricing and paid-in-full options
Targets
70%+
Show rate
30–40%+
Close rate
$500–$4k
CAC
2x+
Day-one AOV (min)
Sales stage diagram
Outcome
A predictable customer acquisition cost.
Step 03 · Fulfilment & LTV

Retain clients longer and increase profitability.

Fulfilment system & flow
  • Automate client onboarding
  • Productise the customer journey
  • Document fulfilment through SOPs
  • Use AI agents to support delivery and quality control
  • Track client health and fulfilment performance
  • Hire and KPI account managers / CSMs
  • Remove the founder from day-to-day delivery
  • Add retention, referral and ascension systems
Targets
<10%
Monthly churn
6–9x
LTV to CAC
$20–30k+
Client LTV
Fulfilment & LTV stage diagram
Outcome
More profit from every client acquired.
Step 04 · Tracking

Track the entire business and identify the exact bottleneck.

Marketing
  • · Ad spend
  • · Cost per lead
  • · Cost per qualified call
  • · Creative performance
  • · Funnel conversion
  • · Booking conversion
Sales
  • · Speed to lead
  • · Contact rate
  • · Show rate
  • · Close rate
  • · Setter performance
  • · Closer performance
  • · Average order value
  • · Customer acquisition cost
  • · Cash collected
Fulfilment
  • · Onboarding completion
  • · Delivery progress
  • · Client health
  • · Team capacity
  • · Account manager performance
  • · Client satisfaction
  • · Churn and retention
Financial performance
  • · Contracted revenue
  • · Collected revenue
  • · Gross margin
  • · Ad spend
  • · Operating costs
  • · Profit
  • · Client lifetime value
  • · LTV-to-CAC ratio
Tracking dashboard diagram
The tracking system shows whether the bottleneck is
The offerThe adsThe contentThe funnelThe follow-upThe sales teamThe pricingThe fulfilmentThe retentionThe margins
Outcome
Complete clarity on what is working, what is leaking and what needs to be fixed next.
Inside the tracking system
Finance dashboard — revenue, costs and commission tracking
Finance — revenue, costs, commissions
Revenue funnel and stage breakdown dashboard
Revenue funnel — stage-by-stage conversion
The Result

A complete client-acquisition system.

Predictable, profitable growth — with clear visibility across every stage.

01
Predictable qualified calls
02
A measurable customer acquisition cost
03
Higher client lifetime value
04
Clear visibility across the entire business
05
Faster identification of bottlenecks
06
Less founder dependency
07
More profitable growth
The Result — outcomes of the acquisition flywheel
Section 04

What does this look like for you?

If we execute the plan, here's the shape of the outcome.

The maths

The maths we're steering to.

MetricTargetWhy it matters
Cost per qualified call$50–$500Sets the ceiling on how much you can profitably spend
Show rate70%+Below this you're paying for calls your closer never takes
Close rate on live calls30–40%The difference between a closer who works and one who costs
Customer acquisition cost$1,000–$4,000The number every other number is judged against
Day one AOV2x CAC minimumAds fund themselves from cash collected, not future revenue
Monthly churnUnder 10%Protects LTV and stops you refilling a leaking bucket
Client LTV$20,000–$30,0006–9x CAC. This is where the business actually makes money
Every one of these is tracked in the dashboard we install in week one.
Track record · Us

We ran this on ourselves first.

Paid House
George Clements
@georgeclem

The ads agency that proved the flywheel.

George Clements Instagram
AI Acquisition
Samson Marks
@samson.ai

The back-end system that runs the machine.

Samson Marks Instagram
Paid House earnings overview — $201.9K gross volume, +35.3%
Paid House gross volume — US$336k, +102%
Paid House Meta Ads spend — £179,703.32 across 28 campaigns
Track record · Clients

Then we ran it for everyone else.

The same system, installed for agency founders in 20+ niches.

Client story · Ads agency

Pillar Media

154 booked calls in 30 days at $36.60 cost per booking — filling the pipeline for an ecom Google Ads offer.

Pillar Media Meta ads dashboard — 154 booked calls
Pillar Media $100M+ Google Ads Framework VSL
Client story · AI agency

Luke Cleal — Make it AI

Founder walkthrough of how the Systemised stack rebuilt his acquisition engine end-to-end — plus a £7.5k project closed with a lawn care company inside the same window.

Luke Cleal WhatsApp — £7.5k lawn care project closed
Client story · Email marketing

Aura Seed

$6,160 cash collected in the first cycle after switching on the Systemised offer + booking flow.

Aura Seed Slack — $6,160 collected
Aura Seed landing page
Client story · Website & Google Ads

Matt Webb — Azends

Repositioned his agency around a productised 7-day Google Ads offer and rebuilt the front door of the business.

Matt Webb Instagram profile
Azends Marketing landing page
Client story · AI web design agency

Ben Foster — AI Web Design

Installed the Systemised OS to run acquisition — a local tree cutting business collected $1,500 cash for the site with CRM and automations queued to follow.

Ben Foster WhatsApp — $1,500 cash collected
Client story · Ads agency

Stump Marketing

$2.5k retainer closed and $100k–$500k/mo prospects booking straight into the calendar.

Stump Marketing Slack — $2.5k close
Stump Marketing landing page
Client story · Ecommerce agency

Commerce Social

Booking 1–2 calls per day with brands doing $10M+ per year — including $5M–$25M+ ecom prospects.

Commerce Social Slack — $5M–$25M booked calls
Commerce Social VSL landing page
Client story · Growth partnership · rev-share

Rafe Palmer — Growth Partner

Closed a client at $7k plus a 12.5% rev share on two offers collectively doing $40k/mo, plus a further 20% rev share deal and a $5k cash-collected barber acquisition play — all inside the same window using the Systemised framework.

Rafe Palmer WhatsApp — £1.5k/mo for 3 months then rev share
Rafe Palmer WhatsApp — thanks, helped incredible amounts
Rafe Palmer WhatsApp — closed him, 20% rev share using the framework
Rafe Palmer WhatsApp — £5k cash collected + 15% rev share, barber clients onboarded
Client story · Local SEO · plumbers

Web Panda

Vertical-focused local SEO offer productised into a repeatable booking funnel.

Web Panda landing page
Client story · Legal vertical

PI Boost

41 booked calls in 30 days for a legal-vertical agency, running paid acquisition on the Systemised stack.

PI Boost Meta ads dashboard
PI Boost landing page
Client story · AI agency · patient acquisition

Daniel Anthony — Patients Pipeline

Founder walkthrough of the acquisition system running his AI agency — first client closed at $5k upfront + $1,250/mo on a 3-month contract, with another lined up the same week. Full offer productised at patientspipeline.com.

Daniel Anthony WhatsApp — first client closed at $5k upfront + $1,250/mo
Patients Pipeline landing page — Guaranteed Patient Growth in 12 Weeks
Client story · Google Ads agency

Next Level Ads

Rebuilt the agency's German-market Google Ads offer into a booking machine.

Next Level Ads landing page
Client story · Local ads · SEO

Good Marketing Agency

$2k/mo retainer closed with a fresh offer built inside the Systemised OS.

Good Marketing Slack — $2k/mo close
Good Marketing landing page
Check in

On a scale of 1 to 10 — how does that sound?

Before we talk about what it costs, tell me what's missing.

Section 05

Deliverables and pricing.

Three ways to work with us. Exactly what you get in each.

Tier 01

Gateway

Done with you · 4 months

Cold traffic offer creation
6-minute 1-1 roadmap call with our Head of Client Success
DWY
Funnel creation
Built by you using our funnel agent and templates
DWY
Ad / VSL / content scripting
Our custom agents script them for you
DWY
Video editing
Our full-time trained editors, or follow the SOPs in-house
DWY
Email / SMS sequences
Our sequence agent writes the nine-point flow
DWY
Pixel tracking setup
Guided SOPs, or use our developer
DWY
Automation build-out
Our GHL snapshot
DWY
Ad campaign launch
Step-by-step launch SOPs
DWY
Custom tracking system
Completely.ai access included (1 month) — tracks full funnel, sales + finance metrics
DWY
Exclusive access — Agent library
Full access to our agent library
DWY
Exclusive access — SOP library
Full access to our SOP library
DWY
Exclusive access — Systemised OS
Internal tools for ad scripting, content creation & distribution, and custom tracking systems
DWY
Anytime copy reviews
Head copywriter breaks down your VSL, ads and emails in the group
DWY
Anytime ad account reviews
Media buyer audits your account and reports what's working and what's next
DWY
Sales consulting
SOPs, tracking sheets and KPIs to hire setters and closers
DWY
Fulfilment consulting
SOPs, tracking sheets and KPIs to hire account managers
DWY
Hiring portal access
Vetted setters, closers, editors and VAs
DWY
Daily weekday calls
With George, Samson and Augustin
DWY
Unlimited 1-1 chat
With the entire Systemised team, including George and Samson
DWY
WhatsApp community
Other agency owners in your exact niche
DWY
Investment
$6,000split
$5,000 PIF
4 month engagement
Tier 02 · Core offer

Boardroom

1-1 with both founders · 4 months

Cold traffic offer creation
6-minute 1-1 roadmap call with our Head of Client Success
DFY
Funnel creation
We create and optimise your funnel
DFY
Ad / VSL / content scripting
Our custom agents script them for you, delivered via full access to Systemised OS
DFY
Email / SMS value sequence
Written and installed by us via Systemised OS
DFY
DFY content calendar
Full content calendar built for you
DFY
30-day launch content
Talking head, carousels + story sequences, produced for launch
DFY
Full agent stack, pre-trained
Ads, scripting, onboarding, ops and reporting agents — delivered via full access to Systemised OS
DFY
Custom tracking system
Completely.ai access included (1 month) — tracks full funnel, sales + finance metrics
DFY
Pixel tracking setup
Installed by our developer
DFY
Automation build-out
Built and connected for you
DFY
Ad campaign launch
We launch, you approve
DFY
Media buying
Run in 30 minutes a week against our SOPs
DWY
Anytime copy reviews
Head copywriter, on demand
DWY
Anytime ad account reviews
Head media buyer, on demand
DWY
Sales consulting
SOPs, tracking sheets and KPIs for setters and closers
DWY
Fulfilment consulting
SOPs, tracking sheets and KPIs for account managers
DWY
Exclusive access — Agent library
Full access to our agent library
DWY
Exclusive access — SOP library
Full access to our SOP library
DWY
Exclusive access — Systemised OS
Internal tools for ad scripting, content creation & distribution, and custom tracking systems
DWY
Hiring portal
Setters, closers, editors, VAs, media buyers, account managers
DWY
1-1 access to the C-suite
Open calendar access to George and Samson for 30-minute sessions, anytime
DFY
Private 1-1 channels
Direct line to both founders, head copywriter and head media buyer
DFY
Unlimited 1-1 chat
With the entire Systemised team, including George and Samson
DFY
WhatsApp VIP group chat
Direct line into the Boardroom cohort
DFY
Daily weekday calls
With George, Samson and Augustin
DFY
Investment
$12,000split
$10,000 PIF
4 months from launch
Tier 03

Sovereign

Done for you · $100k/mo+ only

We run your entire acquisition for you. Everything in Boardroom, delivered end to end.

Cold traffic offer creation
6-minute 1-1 roadmap call with our Head of Client Success, then built by us
DFY
Funnel creation
Built and optimised by us
DFY
Ad / VSL / content scripting
Written by our custom agents and team, delivered via Systemised OS
DFY
Video editing
Priority access to our vetted editor database, managed by us
DFY
Email / SMS value sequence
Written, installed and monitored by us
DFY
DFY content calendar
Full content calendar produced and published by us
DFY
30-day launch content
Talking head, carousels + story sequences, produced and shipped by us
DFY
Full agent stack, managed
We operate the agent stack on your behalf via Systemised OS and report on output
DFY
Custom tracking system
Completely.ai access included (1 month) — installed and monitored by us
DFY
Pixel tracking setup
Installed by us
DFY
Automation build-out
Built and connected by us
DFY
Ad campaign launch
We launch and manage
DFY
Media buying
We run the ad account end to end
DFY
Sales consulting
SOPs, tracking sheets and KPIs — plus we sit in on hires
DFY
Fulfilment consulting
SOPs, tracking sheets and KPIs — plus we sit in on hires
DFY
Exclusive access — Agent library
Full access, operated for you
DFY
Exclusive access — SOP library
Full access, applied on your account by us
DFY
Exclusive access — Systemised OS
Internal tools for ad scripting, content creation & distribution, and custom tracking systems
DFY
Hiring portal
Full access, plus we screen final-stage hires
DFY
1-1 access to the C-suite
Open calendar access to George and Samson, plus your dedicated account manager
DFY
Private 1-1 channels
George, Samson, head copywriter, head media buyer and your account manager
DFY
Unlimited 1-1 chat
With the entire Systemised team, including George and Samson
DFY
WhatsApp VIP group chat
Direct line into the Sovereign cohort
DFY
Daily weekday calls
With George, Samson and Augustin
DFY
Investment
By application
$750 refundable deposit
4 month engagement